The Palestinian Banking Corporation (PBC) was established in 1986 as the first Palestinian finance company operating under a national development mandate. In 2019, PBC obtained its official license from the Palestinian Monetary Authority (PMA). Since its establishment, the Corporation has been dedicated to empowering Palestinians within their homeland wherever they may be, including the Holy City of Jerusalem. In 2023, the Corporation introduced the name and brand identity "ROWWAD" as part of a broader strategic initiative to strengthen its digital presence and modernize its institutional identity.
Despite the challenges and evolving complexities over recent years, ROWWAD has continued to advance its position as one of the leading and most established lending and financing institutions in Palestine. The foundation regards its financing services as a fundamental pillar in advancing local economic development, by enabling sustainable access to finance for small, medium, and micro productive enterprises. These enterprises play a pivotal role in driving economic empowerment and fostering social equity across targeted segments of society, particularly youth and women entrepreneurs, thereby contributing to more inclusive and sustainable economic growth.
ROWWAD strategically directs its financing activities toward generating a sustained positive impact on Palestinian society, as a key enabler for advancing financial inclusion. The foundation has adopted the "Smart Financing" approach in alignment with global technological advancements in financial services, through the deployment of digital technologies and the automation of financial operations. This approach is designed to streamline processes and reduce time and effort for clients, while also contributing, to the greatest extent possible, to lowering the overall cost of lending.
ROWWAD is committed to achieving excellence in the provision of financing services through a digitally driven approach that effectively responds to the needs of its target segments.
ROWWAD is committed to fostering a sustainable positive impact through the provision of diversified financing programs and services that empower target segments to develop and expand their small and micro enterprises. This, in turn, thereby contributes to sustainable economic development, generating employment opportunities, and advancing social and economic equity.
