Rasha and Mariam, two sisters from the Gaza Strip, worked in various jobs before deciding to establish their own company specializing in digital marketing services. At the beginning of 2019, they succeeded in launching their first operational unit, comprising three employees and offering three digital marketing services. By the end of the first year, the company had grown to employ ten staff members, and the need to expand the range of services became clear. The two sisters then turned to ROWWAD FOUNDATION, where they obtained concessional financing, which enabled them to develop their workplace and broaden the services provided by the company. As a result, the number of employees increased to twenty-two.